Fiesta De Heinz // Brand Extension
Fiesta De Heinz is an extension of the brand, celebrating Mexican cuisine. The new edition of homemade dips is based on the main ingredient of Heinz, tomatoes, which will turn every family meal into a Mexican fiesta. The design is inspired by the Mexican holiday, Dia De Muertos, as well as the Mexican ethnicity and cultural symbols. The color palette is made of warm colors with a touch of grunge that symbolise the down south look and feel.
2021
Branding