Asian Food Market Branding

Vietnam Market is a culinary event that takes place in Nachalat Binyamin street, Tel Aviv. The event offers authentic Vietnamese street food with modern asian style. It brings the tastes and smells of Vietnam to the center of Tel Aviv. The event’s target audience are young hipster foodies looking to have real traditional Vietnamese food while surrounded by the lively vibe of the streets of Vietnam. While designing the logo i took inspiration from Vietnamese architecture and the letters are meant to invoke the look of their ancient temples. I used these colors and created layers between the different elements in order to give the feel of a street food market.

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