Eli Rezkallah // Catalog Design
This catalog revolves around the life and work of Eli Rezkallah - a Lebonese fashion photographer, art director and artist, founder of Plastik Magazine and Plastik Studios. The concept i decided to focus on is the fake culture that is represented within his art. Eli’s work is a visual representation of women in denial and the measures they take to escape reality. His work typically juxtaposes pure and flawless beauty with off-putting melancholia and lethargy. His subjects, styled with razor-sharp meticulousness and placed in surreal settings, feel stoic and empty; unimaginative souls lost in a most imaginary world. Since the goal of the catalog is to present the fake culture in Eli’s art, I decided to cross out parts of the text. The crossing of these parts is presenting them as fake while at the same time putting an emphasis on them. The line has become a recurring motif throughout the catalog enhancing my concept. Catalog - https://indd.adobe.com/view/fc831658-3ecd-4ef4-8783-225b0aa0bb03 Website - https://nitzank95.wixsite.com/elirezkallah